Judgement, Bias, Design
How Hidden Cognitive Patterns Shape the Way We Evaluate Design
When we call a design good, innovative or beautiful, what exactly are we judging? How much of that judgment belongs to the object, and how much comes from reputation, presentation, group consensus, cultural habit and the evaluator's own first impression?
Judgement, Bias, Design maps the cognitive forces that enter evaluation. The halo effect allows one attractive quality to colour an entire verdict. Confirmation bias makes us collect evidence for a conclusion already forming. Groupthink can make agreement feel like accuracy. Survivorship bias hides the rejected ideas and failed experiments that would complicate a success story.
The book does not promise an impossible objectivity. It argues for cognitive humility: the capacity to notice one's interpretive position, delay premature certainty, make criteria visible and design fairer systems of evaluation. It is written for designers, jurors, educators, editors, students and everyone whose decisions determine which ideas become visible.
- Author
- Aidin Ardjomandi
- ISBN
- 9780000049162
- Foreword
- Dr Peter Kuczia
- English translation
- Hasti Haj Khan Mirza Saraf
- Language
- English
- Subject
- Design evaluation and cognitive bias
